Which Internet Business Model is the Right One?

There is a story of a man who was walking down a side alley and fell into a deep uncovered man-hole. As he struggled to get out, he yelled out, "Hey out there, help me get out of here!" A man passing by heard his plea, looked down, and threw him a long stick and left. As the man continued to struggle, a woman passed by and threw him a rope, but still didn't manage to get him out.
A few moments later, his friend walked past and was surprised that he landed up in the man-hole. His friend, Mark, immediately jumped into the dark hole and asked, "What are you doing here? It's dark and difficult to get out. I've been here before, and I can show you the way to get out."
In many ways, starting your online business is like being in the dark hole if you first did not know the facts, do the research, and choose the proper business model to start with. A lot of people, most out of mere sincerity, will be giving you lots of ideas for your business. As there are many profitable business models to choose from, let us explore some of the most popular, tried and tested formulas in the internet marketing industry.
The first business model is the catalog or retailer model. Here, your website functions as an internet or online store where you market items on a particular theme. It will feature product photos, anything ranging from either books, CDs, automotive tools, household items etc. with their descriptions and prices. Your role here is primarily that of a retailer.
The next business model and a highly popular one is the affiliate model. In this model, you become an associate or affiliate selling other people's products, and getting a commission out of every sale. A lot of new internet marketers use this path to gain momentum in their online quest. An example of an affiliate site is Amazon.com where you will be able to source for tons of products to market and profit from. Representing good quality products with a rewarding program and an amazing sales letter on the principal's website is the key and will provide you with good reach for success in this area. This is a highly competitive model and hundreds, if not thousands of marketers are marketing the exact same product as you are.
Becoming an e-Bay seller is the next popular option for a lot of online marketers. As e-Bay is the most trafficked auction site on the Internet today, there are opportunities to do very well here, if your product is highly sought after and very unique. it can be anything from personally written poems to torn and worn jeans to lego sets. The list is endless and is only limited by your imagination.
Perhaps the most used model of all is the Killer Sales Letter model. This requires you to set up a single landing page where you feature your single product with a long,persuasive and compelling sales letter enticing the reader to click on your 'Buy Now' button while they are at your site. As you can imagine, the most important task here is to have an exceptionally well-written sales copy, because this will literally make or break your sale. Killer copywriting skills is indeed very crucial for you to taste any success in this Internet Business Model.
This next Internet Business Model focuses on YOU, as I call it the Expert Model. Basically you will be selling your services as a professional in your particular field, be it in the training, medical, legal, chiropractic, dental, photography or other professional area. Well-written articles on your field of expertise with continuous updates on your newsletters and discussion forums on your website will entice your visitors to seek your consultation and services. As you cannot be at two places at one time, you will then be able to source out other professionals in the same field to become your Associates whereby they can partner you in servicing your clients, thus creating more profits for you.
There are more than ten other effective Internet Business Models which are available and very profitable; however, the models listed above are the ones which has proven very effective for me in my internet business venture. I highly recommend all new and current internet marketers to get a copy of Low-Cost High Profit Internet Business Models as it contains all the top business models available today, as well as providing the pros and cons of each, how to market each particular model and a step-by-step guide to creating your own unique internet marketing campaign.