Sin No.#1

One of the most common mistake that most amateur or novice internet marketers make in their internet business is having a lackadaisical attitude. Just like any other business, internet marketing involves consistent pursuit of your set goals, and every effort in promoting the advertising campaigns, making current updates, checking and re-tuning the ad copies, etc all create a momentum and positive effect on the entire business. While it is true that the business as a whole doesn't require as much time which is common to most traditional businesses, it doesn't mean that one can be lazy. For example, a lot of research has to be done before a new campaign is created, and once published live, even more work lies in the days and weeks ahead. So if the novice marketer buys to the myth that an online business will offer him the millions by being an arm-chair business owner, I believe he is doomed for failure. Some of the most successful internet marketers I know of are so obsessed with their businesses that most even work weekends and public holidays. Let the reality be known to the newbie that the internet business offers a common and average Joe a very decent lifestyle with a very handsome income online, one that you can even say goodbye to your boss at your day job, but this doesn't mean that one can sit back, relax and watch money grow on trees. And this is why most newbies in the internet arena fail and disappoint themselves without knowing what hit them. It is therefore extremely crucial that one have a set of clearly defined goals even before starting the venture, and have a strong desire and motivation to achieve them. Is there a secret to this? Well, my answer is yes and no. More Sins in my later posts.